GIE-2106 Doing Business in Quebec

Quebec is a unique market in North America in terms of its culture, its language, and its history. It is important to understand these particularities when doing business in the « belle province ». Indeed, doing business in Quebec is different from doing business in Canada or the USA, and foreign companies often make mistakes because they do not take these particularities into account. This course aims to introduce students to the specificities of the Quebec market and familiarize them with the strategic dimensions to consider when making decisions about the establishment of products, services, or the company as a whole.